Privacy policy

Mor Furniture for Less

Effective date: August 21, 2026

Introduction

We value your privacy and are committed to safeguarding your personal information. Mor Furniture for Less is providing this Privacy Policy to further the relationship between us and our customers. This Privacy Policy discloses our collection of personal information, the purposes and sources of collection, and the measures we use to protect your personal information. In this Privacy Policy, “personal information” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

This Privacy Policy applies to our customers across the states in which we operate, including California, Washington, Arizona, Oregon, Idaho, Nevada, and New Mexico. Where a specific state law grants you additional rights, those rights are described in the “Your State Privacy Rights” section below.

If you have any comments or questions in connection with this Privacy Policy, or for further information on our processing activities and your rights, please contact us by email at privacy@morfurniture.com or by mail to:

Mor Furniture – Privacy

6965 Consolidated Way

San Diego, CA 92121

Personal Information We Collect About You

If you choose to provide us with personal information, we will use that information to enhance your experience in the following ways:

Improving the effectiveness of our website, marketing endeavors, and service offerings;

Completing purchase and return orders and transactions;

Providing customer support;

Notifying you of product recalls or providing other information concerning products you have purchased;

Sending you email about orders you have made on morfurniture.com;

Administering surveys, sweepstakes, contests, and similar promotions;

Communicating great values and featured items to you via email, direct mailings, or text message (see “SMS, MMS, and RCS Messaging” below);

Complying with valid legal procedures, requirements, regulations, and statutes.

The following chart details the category, purpose, and third-party involvement for the information we collect:

Category of Personal Information	Purposes of Use	Categories of Third Parties to Which We Disclose	Do We Sell or Share This for Advertising?
Identifiers – name, shipping & delivery address, e-mail address, phone number	Business operations Customer service Legal purposes Communicate with you Advertising & marketing	Affiliated entities Service providers Entities for legal purposes	No. We do not sell or share this category for cross-context behavioral advertising.
Commercial / financial information – purchase history, financial and identification details provided during finance application or payment	Business operations Customer service Legal purposes	Affiliated entities Service providers Entities for legal purposes	No. We do not sell or share this category.
Internet, network & device information – IP address, browsing/search history, interaction with our site, application, or advertisements	Business operations Legal purposes Communicate with you Advertising & marketing	Affiliated entities Service providers Online advertising & analytics partners Entities for legal purposes	Yes — may be “shared” for cross-context behavioral advertising. You may opt out (see “Your Privacy Choices”).
Geolocation data – approximate city and state inferred from site visit	Business operations Customer service Legal purposes Communicate with you Advertising & marketing	Affiliated entities Service providers Online advertising & analytics partners Entities for legal purposes	Yes — may be “shared” with advertising and analytics partners. You may opt out.
Mobile / messaging information – mobile phone number, opt-in/opt-out and consent records, message history, delivery confirmations, STOP/HELP responses, RCS device capabilities	Operate & administer our SMS/MMS/RCS program Customer service Document consent & compliance	Service providers that deliver our messaging services only	No. Mobile opt-in information and SMS consent data are never sold, rented, or shared with third parties or affiliates for their own marketing or advertising.
Inference data drawn from a consumer profile reflecting preferences	Communicate with you Advertising & marketing	Affiliated entities Service providers	No. We do not sell or share this category.
Audio or visual information – CCTV in our locations; recordings of customer service communications	Business operations Customer service Legal purposes	Service providers	No. We do not sell or share this category.
Sensitive personal information – SSN, driver's license, state ID, or passport number	Finance-related activities and payment processing that require identification	Service providers	No. We do not sell or share sensitive personal information.

How We Use the Personal Information We Collect

We use the personal information described above to operate our business and serve you, including to fulfill and manage your orders; provide customer support and warranty service; communicate with you about your account, orders, and — where you have opted in — marketing offers; administer promotions; personalize and improve our website and services; maintain the safety and security of our sites, stores, and systems; and comply with our legal obligations. We do not use your information for materially different, unrelated, or incompatible purposes without providing you notice.

With Whom We Share Your Personal Data, and For What Purposes

We do not “sell” your personal information for money. We may work with other companies or third-party service providers on your behalf; these partners may not use your information other than to provide services through Mor Furniture for Less. When we engage such partners, they are bound by agreements that obligate them to process information only in accordance with our instructions, in compliance with this Privacy Policy, and with appropriate confidentiality and security measures in place.

However, like many online retailers, we use advertising and analytics technologies (such as cookies and pixels) that disclose certain online identifiers and internet/device activity — for example, IP address, browsing activity on our site, and device identifiers — to advertising and analytics partners in order to deliver interest-based advertising. Under California law (CCPA/CPRA) and similar state laws, this activity may be considered “sharing” for cross-context behavioral advertising, and in some cases a “sale,” even though no money is exchanged.

The data involved. The information that may be shared for cross-context behavioral advertising is limited to internet, network, and device information (such as IP address, browsing and interaction data, and cookie or device identifiers) and, where applicable, approximate geolocation inferred from your visit. We do not share your mobile/SMS consent data, sensitive personal information, or financial account information for advertising purposes.

Your right to opt out. You have the right to opt out of the sale or sharing of your personal information and of its use for targeted advertising. To exercise this right:

Click “Your Privacy Choices” in the footer of our website; or

Use our Privacy Portal; or

Enable a recognized opt-out preference signal, such as the Global Privacy Control (GPC), which we honor as a valid opt-out request where required by law.

Effect of opting out. When you opt out, we will stop sharing your personal information for cross-context behavioral advertising associated with your browser or device. You may still see advertising, but it will not be based on cross-site tracking of your activity. Opting out is not a condition of, and will not affect, your ability to purchase our products or services.

We do not share your personally identifiable information with other companies or organizations that would target you with offers or promotions unrelated to Mor Furniture for Less or this website. We may share information when necessary to respond to a subpoena, court order, or legal process; to comply with legal requirements; to protect our rights and property or those of our users; to protect the safety of our sites or users; or to enforce our Terms of Service.

Assurance Against Unrelated or Incompatible Uses

We will not collect additional categories of personal information, or use the personal information we collected for materially different, unrelated, or incompatible purposes, without providing consumer notice.

SMS, MMS, and RCS Messaging

Program name: Mor Furniture. If you provide your mobile phone number and choose to receive text messages, we may send you SMS, MMS, and RCS messages for marketing and transactional purposes. Examples include:

Promotional offers

Coupons

Product updates

Delivery notifications

Appointment reminders

Order confirmations

Customer service communications

Account verification

Service updates

By opting in, you agree to receive recurring automated promotional and personalized marketing text messages from Mor Furniture at the number provided. Message frequency varies based on your interactions with us. Message and data rates may apply according to your wireless carrier and mobile plan.

Your consent to receive marketing text messages is not a condition of purchasing any goods or services.

You may opt out of marketing text messages at any time by replying STOP to any marketing message. After opting out, you will receive a confirmation message and will no longer receive marketing messages unless you opt in again. For assistance, reply HELP or contact us using the information provided in the “Contact Information” section below.

Wireless carriers are not responsible for delayed or undelivered messages.

RCS messaging may include enhanced content such as images, videos, maps, suggested replies, buttons, or other interactive features depending on your mobile device, operating system, messaging application, and wireless carrier.

When you participate in our messaging programs, we may collect information relating to:

Your mobile phone number

Your opt-in and opt-out status

Consent records

Message history

Delivery confirmations

Responses such as STOP or HELP

Device capabilities supported through RCS where available

We use this information to administer, operate, improve, and document compliance for our messaging programs.

Mobile information and SMS consent data. We do not sell, rent, or share your mobile opt-in information or SMS/MMS/RCS consent data with third parties or affiliates for their own marketing, promotional, or advertising purposes. This category includes your mobile phone number, opt-in and opt-out status, consent records, message history, delivery confirmations, and STOP/HELP responses. Text-messaging originator opt-in data and consent are not shared with any third parties except service providers that assist us in delivering our messaging services, and those providers are contractually restricted to that purpose.

How We Safeguard Your Personal Information

We seek to protect personal information using technical and organizational measures based on the type of personal information and the applicable processing activity. We are committed to minimizing personal information collection to what is necessary for a defined purpose.

Shopping online with Mor Furniture for Less is designed to be safe and secure. We use industry-standard encryption technology and Transport Layer Security (TLS/SSL) in areas where your personal information is needed to help protect the transfer of your personal and payment information. Your account information and order history are kept behind our firewalls, and transaction information is processed under encrypted channels.

Cookies and Other Trackers

Our website uses certain tags, log files, web beacons, and similar technologies from third parties (collectively, “Cookies”). Cookies are small data files stored on your hard drive or in device memory that help us, among other things, improve our services and your experience. Web beacons are clear electronic images that may be used on our services or in our e-mails to help deliver cookies, count visits, understand usage and campaign effectiveness, and determine whether an e-mail has been opened and acted upon.

Some of these technologies are provided by advertising and analytics partners and are used for interest-based advertising. As described above, this may constitute “sharing” of personal information under California and similar state laws. You can manage your choices through our cookie-consent banner, the “Your Privacy Choices” link in our footer, or our Privacy Preference Center.

Opt-out preference signals. We recognize and honor opt-out preference signals, including the Global Privacy Control (GPC), sent through a consumer's browser or device. Where required by state law, we treat such a signal as a valid request to opt out of the sale or sharing of personal information and of targeted advertising.

CONFIRM BEFORE PUBLISHING — California and Oregon require honoring universal opt-out signals such as GPC. Confirm the website is technically configured to detect and honor GPC, and that the consent banner blocks advertising tags until consent is given, before publishing these commitments.

Children's Privacy

Our services and products are not directed to children under 13 years of age, and you must be at least 13 years old to use our services or access our website/application. We do not knowingly collect, use, or disclose personal data from children under 13. If you believe we have collected, used, or disclosed the personal data of a child under 13, please contact us using the information in this Privacy Policy so that we can take appropriate action.

Your State Privacy Rights

Depending on your state of residence, you may have some or all of the following rights. The table below summarizes how these rights apply across the states in which we operate. To exercise any right, see “How to Exercise Your Privacy Rights” below.

State	Applicable Law & Notable Rights
California	CCPA/CPRA – access, correct, delete, know, opt out of sale/share, limit use of sensitive PI, non-discrimination; honor opt-out preference signals (e.g., Global Privacy Control).
Oregon	OCPA – access, correct, delete, portability, opt out of sale/targeted advertising/profiling; right to a list of the specific third parties to whom we disclosed personal data; opt-out preference signals honored.
Washington	My Health My Data Act – heightened protections and separate authorization for any “consumer health data”; access, deletion, and withdrawal of consent; see the separate Consumer Health Data section.
Nevada	SB 220 – right to opt out of the sale of covered information (see designated request address below).
Arizona, Idaho, New Mexico	No comprehensive consumer privacy statute currently in effect. We nonetheless extend core access, correction, deletion, and opt-out rights to residents of these states as a matter of practice.

Access, Correction, and Deletion

You have the right to access, correct, and delete your personal information (including sensitive personal information) across our business platforms, services, and devices, subject to applicable law and verification.

Right to Opt Out and to Limit the Use of Sensitive Personal Information

You have the right to opt out of the sale or sharing of your personal information, and of the use of your personal information for targeted advertising, at any time. You also have the right to limit the use of your sensitive personal information, the unauthorized use of which creates a heightened risk of harm.

Right to a List of Third-Party Recipients (Oregon)

If you are an Oregon resident, you have the right to obtain, at our option, either a list of the specific third parties to which we have disclosed your personal data, or a list of the specific third parties to which we have disclosed any personal data. Submit this request using the methods described below.

Request for Information

You have the right to request disclosure about the collection, use, disclosure, and sharing of your personal information, covering the 12-month period preceding your verifiable request. You may request disclosure of the following:

(1) The categories of personal information we collected about you;

(2) The categories of sources from which the personal information was collected;

(3) The business or commercial purpose for collecting or sharing personal information;

(4) The categories of third parties to whom we disclose personal information; and

(5) The specific pieces of personal information we collected about you.

We provide this information free of charge through your account, by mail, or electronically, within 45 days of receiving a verifiable consumer request (extendable as permitted by law). If provided electronically, the information will be in a portable and, where technically feasible, readable format that allows you to transmit it to another entity without hindrance.

No Retaliation or Discrimination

We do not discriminate against you for exercising any of your privacy rights. We will not deny you goods or services, charge you a different price or rate, provide you a different level or quality of goods or services, or suggest that you will receive a different price, rate, level, or quality because you exercised your privacy rights.

How to Exercise Your Privacy Rights

Access, Correction, and Deletion Requests. To request access, correction, or deletion of your personal information, please use our Privacy Portal or email us at privacy@morfurniture.com. We may request information to verify your request — such as your name, e-mail address, postal address, and phone number — and match it against information we already have. We may ask for additional identifiers or copies of identifying documents if needed to verify your identity. We will confirm receipt by e-mail and process your request consistent with applicable law.

Authorized Agents. You may use an authorized agent to submit a request on your behalf through our Privacy Portal. Upon receipt of an agent request, we will ask you for written, signed permission confirming the agent's authorization. Once written authorization is provided, we will process the request and respond to the e-mail address provided by the authorized agent.

Opt-Out and Limiting the Use of Sensitive Personal Information. You can opt out of the sale or sharing of your information, or limit the use of your sensitive personal information, by clicking the “Your Privacy Choices” link in the footer of our website or through our Privacy Portal. You may also exercise an opt-out through a recognized opt-out preference signal, such as the Global Privacy Control.

Nevada Residents – Opt Out of Sale

Nevada residents may submit a verified request to opt out of the sale of covered information by emailing privacy@morfurniture.com with the subject line “Nevada Opt-Out.” As stated above, we do not sell personal information for monetary consideration.

Consumer Health Data (Washington Residents)

Washington's My Health My Data Act provides heightened protections for “consumer health data.” To the extent we collect any data that identifies your past, present, or future physical or mental health status — including data from which such status could be inferred — we will handle it in accordance with that law, including obtaining separate consent or valid authorization where required, and honoring your rights to access, delete, and withdraw consent.

Changes to This Policy

This Privacy Policy is effective as of the effective date above. As we continue to improve the services, products, and features we provide, this Privacy Policy is subject to change. We may update it at any time by posting a new version on our website and revising the effective date. We encourage you to review this policy periodically so that you are aware of our current privacy practices.

Contact Information

If you have any questions, inquiries, or complaints about our personal information practices, please contact our Privacy Office:

Through our Privacy Portal

By email at: privacy@morfurniture.com

By phone/text at: 866-466-7435

By mail at:

Mor Furniture – Privacy

6965 Consolidated Way

San Diego, CA 92121